If you have ever considered using Web directories as a part of your marketing strategy then this article may be useful. We will talk about the things you need to include in a web directory submissions, how to improve acceptance rates and the best directories to submit to.

Which Directories to Submit To?

This is a really good question and the answer is very simple. You want to submit to as many different directory types that you possibly can. General directories that have good content and that are established can be excellent backlinks. Niche directories that match your topic are also good as the search engines may give more weight to these because they match the theme of your site. Diversity is good!

One other consideration is that all Web directories are not created equal. You want to make sure that you submit to an SEO Web Directory that has dofollow links and pages that are optimized for the search engines. This will help your link be found and add to the backlinks that are counted for the keyword you are trying to rank for.

Directory Submissions the Right Way

There are many directory submission tools on the Web that automate or semi automate the tedious tasks of submitting to many directories at one time. The best advice is to not use them. Develop a list of the Web directories you want to submit to and put them in a spreadsheet. You can organize by pagerank or whatever preference you have for submitting and manually to each site and submit a unique description for each one. This will help indexing rates and give you a better chance to see these show up in the search engines.

Web directory owners absolutely hate spammish submissions, and ones that do not follow their rules. Make sure to read the submission guidelines for the directory you are applying to and also do not submit sites that are questionable in nature or illegal. This is the fastest way to get rejected.

Free or Paid?

We recommend submitting to both types of directories. While there are plenty of free directories out there, in general the better ones are paid that have stricter submission rules. Submit to both to help out your marketing strategy.